6 Ways to Be Seen and Get Heard Through Your Local Business Paper
Here are just a handful of opportunities available
through my local "biz journal":
Networking event: Each month, my local biz journal
hosts Breakfast with Business First at a local business. Hundreds of people
attend these events to make new contacts and build relationships with the
newspaper staff.
Awards: Each year, Business First solicits
applications from qualified local businesses for a variety of recognitions.
Many of the company-based awards are broken down into small, medium and
large-sized categories. Each award has a special ceremony for the finalist
companies and a special (paid) luncheon with a keynote speaker that is open to
the public. Recognition topics include:
- Corporate Caring
- 40-Under-40
- Fast 50
- Best Places to Work
Book of Lists: The Book of Lists is a directory
collated of lists of businesses that are rated and ranked by industry, size, and
revenue, among other criteria. Each week, the paper will publish one list from
the book. The book contains great information that can be used for business
research, sales and marketing endeavors. You can purchase a print copy or
downloadable version that includes a list of contacts that can be imported into
several contact management systems. If you want to review a copy before making
an investment, visit your local library. The reference department normally has
several issues on hand.
Online directories: These web-based resources are
growing in number. For a nominal fee, you can advertise in these directories,
which get happen to be pushed out from your respective city's publication to
its email lists. These online directories are organized by niches and include:
- Appsmart: a listing of local business apps
- Biz coach: a directory of business coaches in your local area
- Biz bookology: a listing of local authors and their business titles
- Blogosphere: a listing of local business bloggers
- Health Hub: a listing a local wellness providers
- Solopreneurs: a directory of local single-owned businesses
- Speakerspace: a directory of local professional speakers
Small business expo: This annual event gives locally
owned organizations the opportunity to expand its outreach and garner new
business leads.
Workshops: Throughout the year, the publication
offers a variety of "how to" workshops, such as making use of the
Book of Lists, getting coverage in the paper and using social media.
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